DISCOVER

Overview

An UX project redesigning a mobile ticket purchasing App
of the Clayes Arts Center for CSUF students and outside visitors.

whiteboard image

Data

Collection and summary of quantitative data from the box office.

data
data

EXPLORE

Whiteboard Session

Revisiting the initial hypothesis based on the data.

whiteboard image
whiteboard image

Contextual Interview Documents

The qualitative data from the interviews and surveys.

Persona Building

Personas built based on the data.

persona1
persona2
persona3
persona4
persona5
persona6
persona7
persona8

Scenario

Based on the primary persona a scenario chart is explored.
It shows the sequence of how CSUF student might purchase a ticket from the Clayes Performing Arts Center Mobile App.

Information Architecture

The initial site structure shows the overview of the App.

Task Flow

The task flow of a user.

User Flow in Motion

Short video clip that displays a user flow from the prototype.

TEST

Prototype

The embedded prototype was used for a qualitative user testing.