Beer App


whiteboard image


Initial Concept

Purpose

of the mobile App is to engage craft beer customers to order with ease.

Style

is based on the theme of unlocking unique identity.

Voice

A mixture of both old and new while keeping the App up to date.

Keywords

Unique, unequaled, identity, old, and new.

Audience

Young local craft beer lovers who are constantly on the go.


Product



Define

User Flow

High fidelity Wireframe and overall architecture.

The structure map display the pathway, gesture, and user flow of the App.


initial sitemap image



User Flow Video

Purchase

First-time buyer's pathway from splash page to shopping cart.

Prototype

Embedded Mobile App prototype




Full Campaign

Explore Old Stump Brewery branding process

Click on the fingerprint icon below to unlock the full campaign of the Old Stump Brewery.