of the study is to make a site structure simple for a better user experience.
The ultimate goal of the website is for audiences to support the conservation program by purchasing tickets while learning about the animals with their family in an entertaining way.
The zoo is the fun family-oriented playground for children where they can learn to protect endangered animals.
Wild, immersive and exciting.
CSUF art students including non-art majors.
Persona is created based on the statistics of zoo visitor. The targeted group is adults with children in their late 20's and early 30's. More specifically mothers who visit a zoo with her children.
30 years of age who are Born in 1986
Middle school teacher, Nurse and an Accountant